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Stuart Walton, owner of an office building at 145 Melville Rd., where Topper's company is located, lets the group meet free of charge in a downstairs area, Topper said. 'We call this a think tank that will allow people to understand what social media will do for businesses,' Shirzay said. Sueanne Shirzay, owner of, a consulting company in Lido Beach, is a board member of the new association. Topper said that over a year ago she organized some social media meetings and later affiliated with a national organization, but she decided more recently to dissolve that affiliation and form the new group. Just last month, EGC Group, an advertising agency in Melville, hosted the Island's first digital media conference, drawing more than 400 people.

Long Island needed something like this, Topper said, because of the explosive growth of social media in the region's business world. 'But everybody has their iPhones, and everybody will tweet' about the conversation. 'There's a conversation' at the meeting, Topper said.

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